The mobile operating system market share numbers are in for Kantar Worldpanel’s last quarter, and the numbers are shocking.
Not the Android and iOS numbers: Steady but unspectacular growth for Android and gradual but not catastrophic drops for Apple are pretty much in line with expectations.
But the BlackBerry and Windows Phone numbers are dramatic changes from the same quarter a year ago. Windows Phone looks to be finally taking off, with 52 percent growth December, January, and February of this year compared to the same three months in 2012. And BlackBerry is falling of a sales cliff, with an 81 percent plunge in sales.
Source: Kantar WorldPanel
Smartphone sales by operating system – U.S.
The big kahuna, of course, is Android.
Google’s Android now owns more than half of U.S. smartphone sales, with 51.2 percent market share. That’s up from 45.4 percent in the quarter a year ago. Meanwhile, iOS is holding fairly steady at number two, with 43.5 percent, down slightly from last year’s 47 percent.
What’s interesting about the Windows numbers, even though they are on a much smaller installed base, is that Windows Phone is currently the fastest-growing mobile phone platform. At 4.1 percent of mobile operating system market share, Microsoft still has a very long ways to go, and growth rates could start to slow as it piles up share. But the numbers have to be encouraging for Redmond as it is finally gaining traction in a market that it once appeared to have completely lost.
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